News from ANZ, News from ASIA, News from DACH, News from MEAI
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01.05.2024
Crisis times present unique challenges for companies, especially in times of employer branding. However, strong employer branding can make a significant difference by enhancing the company’s attractiveness in the job market. In this article, we explore why employer branding is crucial during crises, strategies and examples that mid-sized companies can employ to strengthen their employer brand.
Openness and honesty in communication with employees build trust. During times of crisis, it is important to provide regular updates and clearly communicate the measures the company is taking to manage the situation.
A mid-sized technology company in Germany used regular video updates from the CEO to inform the workforce about current developments and decisions. This strengthened employee trust and ensured transparency..
Shared values and a strong culture promote the unity and bonding within the company. During crises, these values can provide an anchor and guide employees.
A manufacturing company in Austria organized virtual team-building activities to enhance team spirit and foster company culture. These initiatives helped employees feel connected despite remote work and physical distance.
Providing flexibility in both work hours and locations, alongside supportive measures during difficult times, communicates appreciation to employees. Offering tailored solutions like remote work options and flexible schedules can significantly boost satisfaction.
A mid-sized Swiss company implemented flexible work hour models and extra vacation days to better support employees during the crisis. This initiative received positive feedback and resulted in increased employee retention.
Investing in employees’ professional development and training demonstrates a commitment to their future. During crises, online courses and internal training sessions can expand employees’ skills and boost their motivation.
A German engineering firm offered employees free access to online learning platforms and internal webinars, fostering skill enhancement and readiness for new challenges.
Departer, as internationally renowned Executive Search and consulting firm, maintained employee trust and loyalty during challenging times through a strategic approach focusing on transparent communication, a strengthened company culture, and flexible work models.
Initiatives at Departer:
During crises, it’s crucial for mid-sized companies to have a strong employer brand. By being open in communication, fostering a strong company culture, offering flexible support, and providing opportunities for learning, these companies can attract and keep talented employees. These efforts not only build trust and loyalty among current staff but also make the company appealing to new recruits.
Employer Branding, crises, medium-sized businesses, employee retention, corporate culture, transparent communication, flexible
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